Advances in Consumer Research, 9(1), 556–561. Self-image/product-image congruence models: Testing selected models. Power Of Test Path Analysis and Partial Least Square Analysis. Kurniawan, A., Loekito, L., & Solimun, S. Marketing management/Philip Kotler, Kevin Lane Keller. Industrial Marketing Management, 22(2), 133–140. Australasian Marketing Journal, 14(2), 52. Marketing Management: An Asian Perspective.
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Konsep dan aplikasi dengan program AMOS 19.0 (pp. Customer Value has positive and significantly effect on trust and image. The result of this study observed variabel significantly positively to laten variabel such as customer value, trust, and Image. This research used Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.8 for windows. This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 7 200 respondents and engineering the sample collection using proportional.
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How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. this research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company. But i ts positivelly response by batam citizen, the aim of this research is to measures the customer value how far the relationship mediated with image corporate. Such as acces and manage the using electricity for this day.
#Buku pemasaran plus
The results show that modification of Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Products of 0.482, Marketing Mix Plus had a direct impact, positive and significant impact on the price of its constituent variables of 0.343, Marketing Mix had Plus a direct impact, positive and significant impact on the distribution of its constituent variables 0.48, Marketing Mix Plus had a direct impact, positive and significant impact on its constituent variables namely Promotion of 0.641, Marketing Mix Plus had a direct impact, positive and significant impact on the location of its constituent variables of 0.443.I nnovative service qualit y, basically take form reputable technology information which the activity is create the “recharge electricity program” that have objection to effectivity and make it easier to operate.
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Variable proposed model starts from the marketing mix which is formed from the variables (product, price, youth get the product, distribution, promotion, location, diversity of products sold and services), corporate policies, consumer behavior, purchase decision, thus increasing the impact of consumer satisfaction loyal to the PT. X Surabaya is a bookstore outlet that sell the book as its main business, for that company needs to make improvements and development to face the competition, to increase customer satisfaction and ultimately become loyal consumers.
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SEM, marketing mix plus, corporate policy, behavior, satisfaction and loyalty of customer Abstract